I saw the season 4 finale of The L Word a few months ago. (I think I'm a season behind because I Netflix it.) In the show, the lovely Bette (Jennifer Beals) dismantles an old sign on the roof of a condemned building and transports it to her sculptor girlfriend on the back of a tractor in order to win her love. This is the sign:
I loved it, but I thought it was just a cool prop on a TV show. When Lauren and Derek of The Curiosity Shoppe invited me to do a show based around 49 of my 49 Mile Drive paintings, I thought it was a great idea, and I suggested the title "49 Reasons Why," thinking of The L Word.
It wasn't until later that I found out the sign on the show was a smaller scale replica of a sign with San Francisco roots. The original Depression-era sign was on top on the Thrift Town building at 17th and Mission - just a few blocks from The Curiosity Shoppe. The "Why" fell off or was removed at some point, but the sign remained until 2002, when it was replaced overnight by a BMW billboard, to the dismay of the neighborhood. (A local film archivist rescued the sign and it's in pieces in his warehouse.) I must have seen it plenty of times in the Mission over the years, but it clearly never registered.
Is it lame that I named my show after a Los Angeles-based TV show and it ends up being named for a piece of San Francisco history?
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